Owning your own business, never mind owning your own catering business, is all about finding the right balance of approach. Just about every business is going to need a specific selling point that makes it stand out – ours is of course none other than our hog roast speciality – but you also don’t want to get bogged down in just being known for that thing and that thing alone. Certainly, here at Taste the Cracklin, we have to be mindful that every event is going to want something slightly different, so we ensure that our teams are always ready to adapt. We have varying menus, different services, a range of approaches for different kinds of customer and event, alternative options depending on the time of year and so on. That is just a fundamental part of the catering industry, but it is also a wider part of running just about any business.
As an example for you, we adapt our service in so many ways here at Taste the Cracklin. We mix up our service styles for different events. Some events are formal, some informal, some events are held in offices, some outside at the grounds of some of the most spectacular venues in the UK. It is important for our business to be able to adapt to any one of those events and locations at any time.
It also helps keep the job exciting for your team. Being able to do any kind of outdoor dining service at any time can be a novelty, both for our Taste the Cracklin team, and our guests – there’s nothing better than a canape service at a wedding out in your venues garden, or stretching out our grazing table on a sunny day for guests to pick at – but then on another day we could be in a huge venue hall serving canapes or buffets to hundreds of industry professionals. Having our team adapt from day to day keeps the job exciting, but it also allows our teams to keep the service feeling fresh every time we head out too.
When considering your own business, be it catering or otherwise, figure out where your service can adapt and how that will best benefit both your staff and your customer. The rewards will pay dividend in the end.